YEAR: 2024
DELIVERABLES: BRANDING, DIGITAL ASSETS AND MOTION GRAPHICS
CLIENT: LONDON XI
1
Context
London XI is a private football academy based in West London. The academy works with children aged 8 to 12. As an academy, London XI offers their players personalised training and data insights into their weekly performances. This allows their plays to highlight areas to improve.
2
Problem
London XI approached Sideline Creative to help brand their academy and create on brand content for the academy. It was important that the brand resonated with the players. Additionally the brand needed to look elite and professional to match the academies service and product offering.
3
Solution
Sideline Creative created a clean and professional looking logo to parallel the professionalism of the brand. The blue and gold brand colours create a sense of elitism which is something the brand values because of their extended offerings. The minimalist feel of the logo stands out compared to academies that normally use a badge.