Formula E

YEAR: 2023

DELIVERABLES: PRINT

CLIENT: Formula E

Context

Formula E, officially the ABB FIA Formula E World Championship, is an open-wheel single-seater motorsport championship for electric cars. The racing series is the highest class of competition for electrically powered single-seater racing cars.

Problem

Formula E approached Sideline Creative to produce on brand content. It was important this content aligned with the Formula E Brand. The Formula E brand emulates speed and excitement.

Solution

Understanding the Formula E brand is about speed and excitement we created assets to match these brand values. It was important the assets we created clearly evoked these brand values which we did using colour and compositional lines.

Print Media

Portfolio