YEAR: 2017-2023
DELIVERABLES: PRINT & DIGITAL
CLIENT: BT SPORT
1
Context
BT Sport was one of the biggest sport providers in the UK and Ireland. They operated from 2013 until 2023 where they bought out by TNT. Their brand included a recognisable minimalist logo with white and purple brand colours.
2
Problem
BT approached Sideline Creative to deliver on brand content for a variety of different media channels. This content needed to be on brand and be aligned with the professional sports their audience are used to.
3
Solution
Sideline Creative created print and digital assets that BT Sports could use across a variety platforms. Our posters were put up in pubs across Ireland and UK to promote different sporting fixtures. Our work always the professionalism of the BT brand and promoted an exciting visual aesthetic.